Evaluation

In What Wayss Does my media product use, develop or challenge forms and conventions of real media products.

Reasearching my music videos i created a list of things that where typical features in this genre.

here are my generic features.

Generic Features...

Here are some key generic features that I have found into my research into existing music video of Alternate Rock Genre.

Researching into the two videos has shown me very important and common elements to a video of this genre, from camera shots to mise, en, scene. Comparing my two videos I noticed that…

· Many close ups on the lead singer/ band members.

· Often a few close ups on the band members playing an instrument/ showing their contribution.

· Extreme close ups on instruments, especially at vital times when that instrument is dominant in the song.

· Many long shots to show the band together and playing as one. Establishing the band.

· The band wears similar outfits. In terms of style and overall concept.

· The settings are usually on a stage or outdoors. But for the concept it tends to be narrative to the song lyrics.

· The lighting is always to highlight instruments if played in the video; also the lighting is often used in the performance parts, as they would look to a crowd at a concert.

· Props used are commonly instruments that are used in the soundtrack, along with a mic for the lead singer; this is the most commonly used prop. Speakers of some sort are often used too.

Close ups on the lead singer where all through out our video. this is a generic feature i found from deconstructing music videos of the same genre.

OUR MUSIC VIDEO:

YOU ME AT SIX:

MGMT:

Another feature is that that there are close ups on the band members and their instruments, so we did this in our video. as you can see above.

OUR MUSIC VIDEO:

YOU ME AT SIX:

MGMT:

We have establishing shots of all the band together too. As this is a generic feature I found in my research too.

OUR MUSIC VIDEO:

YOU ME AT SIX:

MGMT:

The band members are wearing all similar clothes which shows their relationship and style. this is our use of the generic feature i found with bands clothing in videos of this genre.

OUR MUSIC VIDEO:

YOU ME AT SIX:

MGMT:

The setting is the same as i found in my video research. the performance is on a stage setting and some of its outdoors. we did this in our video.

OUR MUSIC VIDEO:

YOU ME AT SIX:

MGMT:

The lighting used is highlighting the instruments. also the lighting helps replicate the lighting seen when at a concert watching the band. This is following a generic feature I found earlier in my research.

OUR MUSIC VIDEO:

NARRATIVE in our video ^^^

PERFORMANCE in our video ^^^^^

YOU ME AT SIX:

Performance...

MGMT:

Narrative...

This means our video is a hybrid according to Goodwins theory to music videos. in my generic features I found that most videos of this genre are hybrids, so we followed this feature.

In the research in to digi-packs i deconstructed 2 and found some generic features, these generic features are shown in our final digi- Pack.

• Its eye-catching with large writing.
• Consistent colour theme.
• Has barcode and company info on the back.
• Band name and title prominent.
• Band Logo through out.
• Simple layout and font.
• Some parts are quirky and unique connoting bands style.
• Simple bright cartoon image
• Photos of the band members.

All these follow the generic features I found.

I researched adverts too. i deconstructed 2 digi pack adverts. This is the advert made using these generic features:

Eyecatching

Consistent colour scheme

Information small near the bottom

Title and band name larger than company info

Font clear and simple, easy to read.

important information more eye-catching as the least important info.

Bright colours.

layered imagery.

release date

band website

purchasing details.

Most elements of this advert follows the generic features i found from my earlier research.