Digi-Pack Deconstruction.

Offspring Front Cover

There aren’t any people in the front cover. There is just a simple picture of a skull on fire in a yellow circle. It’s more of a symbol/logo for the band, rather than having the band on the front. This logo is for filling the stereotypes of people who listen to rock, as the music is dark and the listen are often seen as depressed and angry and a skull is a dark concept and fire can represent anger.

The illustration is in colour. I think this is to help make the front eye-catching to potential buyers. Also the colours clash, they are also very simple and bold adding to the idea of attracting the customer and standing out on the shelf. The image is in focus and the lines are very definite with a shadow behind to make it stand out again. Also the image is a cartoon rather than a realistic sketch or a photograph. There is no detail in the image making it simple, which is good for making it easy to recognise if displayed on any other Offspring product.

The slogan is the album title. This is related to the image as the image represents the band and this is a digi-pack by the band Offspring. The title of the band is given towards the top of the front to let people know what the image is about and whom it is representing. Also the positioning of the bands name at the top makes it easier to understand whom the music is by as this is the most common place for vital information to be positioned on anything.

The typeface being used is 3D and very large. This is to stand out from other digi-packs. It’s also to help the title, to be easy to read from far away to attract potential buyers. The font is very much like a tattoo sort of style, with the uneven lines and subtle flicks, this is a very good font as most stereotypical rock lovers have tattoos. This is a good way to link the band to the listeners.

Offspring Inside 1

There are no people in this side of the digi-pack either. Again it’s a cartoon image of a man. The man looks adult but young in there twenties. He is Caucasian and wearing a baseball cap. It is only a head on a screw. The band could have been done in cartoon on here instead but I think this didn’t happen as this is making it more simple and similar to the front cover.

The image isn’t directly for filing stereotypes of the genre, but it is suggesting a stereotype of people with sports caps on, usually skaters who usually listen to this genre of music. The man in the image is representing a person in the band and also the listeners can recognise that.

The fact the picture is of a man attached to a screw is very strange. I feel this shows the bands quirky and slightly odd side. As there music has funny lyrics and strange non-stereotypical videos, and this image isn’t a common one for a digi-pack of this genre.

The background and layout is the same as the front to help keep the pack as linked and flowing as possible. Consistency is very good to attract and keep the audience interested and not confused. There is a colour change too in the circle to add some subtle differentiation to keep the inside as interesting as possible. Repetition can be boring.

Offspring Inside 2

In this side of the digi-pack there aren’t any people in the image, as in photograph of the band or anyone. There is just a black background with a silhouette of a person with shaggy hair and glowing orange eyes.
The main image of the silhouette is forest to the right. This gives a sense abnormality and quirkiness, clearly illustrated by the unusual and slightly scary image.
The use of orange with black makes the images stand out. The glowing eyes denote an element of fear and darkness, with a hint of humour. The fear and darkness is shown through the dark background. The silhouette with out a face, and just glowing eyes represents the fear. No face in the image creates a feeling of the unknown, which is usually the source of fear. But this is simply counteracted by the fact that the image is a cartoon and isn’t real. This adds a bit of humour to the dark and simple image.

Offspring Back Cover

On this side the colour scheme of the front has been kept. The layout and shapes used have been kept too. This makes the front and the back link and flow well together. But the stop the repetition and keep the digi-pack interesting there is an unusual shape in it, very different to the front. The centre almost looks like the ending of an explosion. This is mostly likely connoting the ending of the digi-pack and relating it to an image illustration the end of something big, and an album is a big thing to a band.

The song list is written going around the circle in the middle. This is most likely to make the whole layout flow and its simply keeping the back interesting my changing up the usual list of songs. The colours used in the writing are simple, just white and yellow. These colours keep to the colour theme trough out the digi-pack, of white, fiery colours contrasted with dark colours to make the fiery tones stand out more.

To the left there is some small print, which states some information about the record company producing it. This area is space for the company to promote their work and let the buyers see how and where the album has come from and who has helped the band make their music available to buy. This section is like the contact details and background info of where the product was created. Just like the info on where bouts a certain meat product comes from and from which country and farm. This makes the consumer feel more in the know and more able to understand the background of the music.

The layout is very simple, all the most important parts are centred and easy to see and read. But they are still well presented to not be too predictable to keep it interesting.

There is also a space for the barcode.